Video marketing is everywhere. Think Instagram reels, YouTube explainers, video podcasts, webinars, live streaming, short-form videos, and more. You’re only limited by your imagination when using videos for marketing.

Let’s see some numbers to understand what this means for your business.

• The retention rate is 62% for videos under one hour.
• 75% of people watch short-form video content on their mobile devices.
• 91% of people have watched an explainer video to know more about a product. 
• 69% of customers say they watch a demo video before buying.

These numbers can go on, but there’s no doubt that video content is going to rule 2024 and beyond.

Now comes an important question. How can you leverage this trend to promote your product and build a loyal audience?

The simple answer - make good quality videos that stand out in a crowded space.

To help you achieve this objective, we have created a list of the top 10 video production tools. We considered factors like a rich feature set, value for money, flexibility, and usability while making our list. 

‍

• Adobe Premier Pro

Adobe Premier Pro is one of the best video editing tools for professionals and creative enthusiasts who want to bring their ideas to life. Its massive feature set and integrations make it easy to create stunning videos. Also, its use of Artificial Intelligence (AI) across all areas from keyframing to text editing adds to its appeal. 

Source: Adobe

‍Unique Features:

‍Let’s look at the features that make Adobe Premier Pro stand out in this market.

• An AI-based text editing tool automatically transcribes footage and provides a video transcript.
• Enhance Speech improves the quality and clarity of audio recordings, especially dialogs.

Source: Adobe

• Robust color grading and correction to adjust lighting, color, hues, and contrast.
• An AI-based audio tagging feature automatically categorizes audio files into music, sound effects, and other categories for easy search.
• Its Recovery feature ensures you no longer lose your work when the device crashes.
• The Generative Fill feature creates elements for your frame and deletes unnecessary objects and noise.
• Ability to export a single frame and save it as an MP4.
• The Audio Track Mixer feature allows you to edit and add effects to your audio.
• Tone mapping automatically adjusts each frame for improved consistency.
• Auto-reframe makes it easy to convert videos for social media sites.

In all, Adobe Premier Pro offers all the required features to create professional videos. Its integration with other tools and the option to save your work on the Creative Cloud are other reasons for its popularity.Pros

• Fast rendering speed.
• Large feature set
• Easy export of files.
• Intuitive interface.

Cons

• It can be intimidating for beginners.
• No motion tracking.

PricingStarts at $22.99 per month.

‍Start a free trial.

2. iMovie

If you use a Mac device, iMovie is your first choice for creating video content. Originally released in 1999, this tool has undergone many changes to keep pace with technology. Today, it’s a great choice for converting images and short clips into stunning videos, ranging from Hollywood-style trailers to in-depth explainer content. You can even add titles, text, and music to make them appealing to your viewers.And the best part - iMovie is free for Apple users! No intrusive ads either. 

Source: Apple

‍Unique Features:

‍Here are a few features that make iMovie the preferred choice among millions of video creators today.

• Create and edit video clips with minimal effort.
• Easy to switch between devices.
• The Crop-to-fill feature is handy for adjusting an image to fit the standard video size.
• It supports the Ken Burns effect - a panning and zooming effect used to add movement to still images.
• You can enhance audio and remove background noise with just a few clicks.
• The Storyboard feature offers templates to guide you through the video script.

Source: Apple

• It enables video, graphic, and text overlays.
• The advanced color correction feature makes videos look natural.
• It stabilizes shaky videos. 

Overall, iMovie comes loaded with many features that can help you create custom videos to resonate with your target audience.Pros

• Simple interface.
• Well-designed templates.
• Chroma-keying.
• Audio editing

Cons

• It can be slow while creating high-resolution videos.
• Suited mainly for Apple users.

Pricing: FREE

‍Get iMovie.

3. Ziflow

Ziflow is not your typical video production tool, rather it’s an enterprise-grade online proofing platform that enables video creators to handle high workloads, streamline their workflows, and meet brand compliance. It reviews all content types, with a special focus on video and motion, where it auto-compares versions of the same video, frame-by-frame. Moreover, it streamlines the approval process, providing complete transparency to all the stakeholders.

Source: Ziflow

‍Unique Features:

‍Zifllow can add a ton of value to your video creation and editing process with its below features.

• Offers collaboration tools for comments and feedback to help speed up the decision-making process.
• The markup tools provide frame and pixel-accurate feedback.
• It enables you to compare versions side-by-side to review the changes and comments.
• Supports faster sign-off on video projects.
• You can build any workflow, from simple templates to multi-stage approvals.
• Track who has opened files, reviewed, or approved comments.

Source: Ziflow

• Integrates with thousands of apps and tools.
• It provides the option to approve and review from video editing tools like Premier Pro and InDesign.

With such features, Ziflow streamlines your workflows and boosts productivity. It also saves time and effort without compromising on the quality. Pros

• Easy to use.
• Supports file sharing and collaboration.
• Product archiving.
• Mobile application.

Cons

• Search functionality can be better.
• Handling multiple pages is difficult.

Pricing:

‍Ziflow offers four plans.

• Free
• Standard - $199/month
• Pro - $329/month.
• Enterprise - Custom quote.

Start a free trial.

4. Loom

Loom is one of the later entrants in the video production market but has taken the lead because of its ease in creating instantly shareable videos. According to 6sense, Loom has a market share of 38.82% in the video editors market. What makes Loom a popular choice is that you can record videos with your camera, microphone, and desktop screen, and share it instantly through the patented Loom technology. 

Source: Loom

‍Unique Features:

‍Loom’s professional-grade video editor tools mentioned below make it easy to trim, present, update, and perfect your videos to meet your audience’s expectations. 

• Canvas is a customizable recording backdrop to make your videos more engaging. 
• Ideal for explainer videos and product demos where you can do a walkthrough.
• Its highlight and drawing tools help focus on what matters.
• Offers an extension for Chrome.
• Works well on Mac and Windows devices.

Source: Loom

• It provides the option to record with or without the audio.
• You can adjust the playback speed for your viewers.
• It supports adding a custom thumbnail to showcase the topic of your video.
• It enables you to add a call-to-action button to your video to increase engagement.
• AI workflows transform your videos into text documents.

In all, Loom is a convenient tool to create personalized videos through which you can talk to your viewers and explain a concept or product.Pros

• Android and iOS mobile apps.
• Easy to record and share.
• Excellent integrations.
• Seamless sharing.

Cons

• The Starter pack restricts recording time to five minutes.
• Reporting can be better.

Pricing:

‍Loom offers three pricing editions:

• Starter - Free
• Business - $12.50 per creator per month.
• Enterprise - Custom price

Start a 14-day free trial of the Business edition.

5. Kapwing

Kapwing is a modern and intuitive video creation platform that helps individuals create videos quickly. It supports collaboration and is well-suited for repurposing content for different social media platforms. Kapwing is user-friendly and can be accessed through a web browser. Moreover, it is simple to use, making it ideal for all users. 

Source: Kapwing

‍Unique Features:

‍Kapwing offers a wide range of tools and features discussed below to create and edit videos, images, GIFs, and even memes. 

• The drag-and-drop timelines speed up the video creation process by 10x.
• Resize tools help convert one video into multiple sizes to suit different social media platforms.
• You can trim videos or create clips by editing the auto-generated transcript.
• One-click automation saves time and streamlines workflows.
• Smart Cut feature removes silences from videos within seconds.
• The Magic Subtitles feature transcribes the video and adds subtitles.
• You can generate a video with a text prompt.
• It offers animations, filters, and effects to create studio-grade quality videos.

Source: Kapwing

• Removes background noises and automatically cleans audio files.
• Supports real-time collaboration. 
• It comes with a meme generator.

Overall, Kapwing is a powerful tool for creating videos quickly. Its features also support media management and collaboration.Pros

• Easy to use
• Extensive editing features.
• Compatible with most popular file types.
• Web-based.

Cons

• Limited integrations.
• No motion tracking or video stabilization.

Pricing:

‍Kapwing offers four pricing plans:

• Free
• Pro - $16 per member per month.
• Business - $50 per member per month.
• Enterprise - Custom quote.

Get started with a free account.

6. Movavi Video Editor

Movavi is an easy-to-use photo and video editing software for simple movie and clip creation. A highlight of this tool is its simplicity,  making it ideal for beginners and casual video creators. At the same time, it comes with many capabilities packed into a simple interface.

Source: Movavi

‍Unique Features:

‍Movavi is an all-in-one video suite for creating simple videos, enhancing them with AI, and adding multiple effects to make them appealing to viewers. Here’s what makes Movavi a good choice for content creators.

• A simple interface that labels every element clearly.
• Blending modes and effect overlays to create stunning effects.
• The Frame Precise Cutter eases editing as you don’t have to reselect and cut through multiple layers.
• Animations, filters, transitions, and templates to get you going quickly.

Source: Movavi

• Motion tracking to enhance videos.
• AI background removal to clean unwanted elements.
• Improved color tools for precise hues and color combinations.
• It offers an effects, video, audio, and photo store.
• Advanced audio editing to adjust volumes and remove background noise.

Overall, Movavi is a beginner-friendly tool that enables you to create good-quality videos with the required effects. More importantly, it takes up less than 400 MB of disk space and there’s no impact on the performance either. Pros

• Works on Mac, Windows, iOS, and Android.
• Add-ons like format converter and disc burner.
• Unlimited video tracks
• Chroma key capability.

Cons

• No multicam editing.
• Limited trimming options. 

Pricing:

‍Starts at $49.95 per month.

‍Download free for a limited time.  

7. Canva

Canva is an online tool for creating videos, social media posts, posters, logos, and more. Its simple interface and features are well-suited for creating short videos and social media posts. This tool is easy to use and is free, though some features like AI and stock images are available only in the paid versions.

Source: Canva

‍Unique Features:

‍Canva is one of the popular platforms for creating simple videos and is often preferred by beginners because of its intuitive interface. Its editing features mentioned below are also helpful in creating the required impact.

• Drag-and-drop editor to create videos quickly.
• Resizing, trimming, and cropping ease the editing process.
• Supports animations, effects, filters, and transitions.
• Canva makes it easy to add captions.

Source: Canva

• You can use multiple audio tracks or even record your screen. 
• Enables real-time collaboration.
• Powerful AI tools for speeding up video creation. 

In all, Canva can create engaging videos without all the complexity of a full-fledged video creation and editing platform.Pros

• Web-based.
• Simple interface.
• Stock images and videos.
• Best for social media.

Cons

• Limited features, making it unsuitable for professional video creation.
• Limited output formats. 

Pricing:

‍Canva offers a free plan while the Pro plan costs $119.99 per year.

‍Sign up to get started.

8. FlexClip

FlexClip is a versatile video editing and creation platform for all skill levels. It comes with customizable templates for personal and professional projects while its large stock collection can provide instant access to the right assets.

Source: FlexClip

‍Unique Features:

‍Though FlexClip has limited features, it extensively uses AI to ease the creation process. 

• 6000+ templates to speed up video creation.
• Text-to-Speech tool to convert text into natural-sounding voices.
• The AI video generator can create videos from prompts.
• Supports collaboration.

Source: FlexClip

• The Background Remover works well for videos and images.
• It can automatically identify and generate subtitles.
• AI Translator helps create videos across multiple languages. 

In all, FlexClip enables you to create videos faster and smarter with its AI capabilities and well-designed templates.Pros

• Best for creating short videos.
• Easy to share on social media sites.
• Good output quality.
• Easy to use.

Cons

• Slow, especially with large video files.
• Limited export options.

Pricing:

‍FlexClip offers three plans:

• Free
• Plus - $9.99 per month.
• Business - $19.99 per month.

Start creating your first video.

9.  Vimeo

For most of us, Vimeo is a video hosting platform like YouTube. But do you know that you can also use Vimeo to create professional videos quickly?Using this video editor, you can record videos and edit existing ones to get the desired effect. And the best part is you can upload them right away and share the links with your contacts. In this sense, Vimeo is a comprehensive tool where you go seamlessly from creation to upload.

Source: Vimeo

‍Unique Features:

‍Vimeo has many unique features to help create excellent videos within minutes, regardless of your tech expertise. 

• You can cut, crop, trim, and brand existing videos.
• It comes with hundreds of templates to help you get started.
• AI script generator creates videos from text prompts.
• Offers millions of professional stock assets and a library of commercially licensed music.
• Supports logos, colors, custom fonts, animated graphics, and more.

Source: Vimeo

• Integrates with top marketing platforms like Hubspot and Marketo.

Pros

• Extensive customization.
• Robust API.
• Easy to use.
• Sharing content is easy.

Cons

• Quality of customer support.
• Slow performance. 

PricingVimeo offers five plans:

• Free
• Starter - $12 per user per month
• Standard - $20 per user per month
• Advanced - $65 per user per month
• Enterprise - Custom.

Start with the free plan.

10. OpenShot

OpenShot is a free and open-source video editor for creating videos with excellent effects and audio tracks. Created in August 2008 by Jonathan Thomas, this user-friendly editor works well on Windows, macOS, Linux, and ChromeOS.

Source: OpenShot

‍Unique Features: OpenShot is simple to use, easy to learn, and powerful enough to create professional videos, as it comes with the following features. 

• Trim and slice capabilities help to edit your videos precisely.
• You can use its animation framework to fade, slide, bounce, and animate any video.
• Supports unlimited tracks
• Removes background from your videos.
• Inverts colors, adjusts brightness, and more.

Source: OpenShot

• Renders beautiful 3D animation.

In all, OpenShot is a flexible tool for creating and editing videos to suit different projects. Pros

• Easy to use.
• Unlimited layering.
• Add-on for Firefox.
• Maintained by a developer community.

Cons

• No chroma key.
• Limited plugins and integrations.

Pricing: FREE

‍Download OpenShot.

‍Choosing the Right Video Production Tool:

‍Many factors go into selecting a video production tool. For starters, it depends on the purpose of creating a video. If it’s for social media, most tools should work for you. But if you want to create professional videos reflecting your organization’s brand, you must invest in tools with advanced features like Adobe Premier Pro.

Next comes the feature set. Do you want to create a video from scratch or edit/repurpose an existing one? Accordingly, you can choose the right features. Also, the feature set depends on the elements that go into your video. For example, if you want to use just a few images from a stock library, most tools work. However, if you want to create animated images and a synthesized flow, a professional tool like Kapwing will help.

The skill of the individual or team, budget, audio needs, text-based effects, and other aspects also determine your choice of a video creation tool.

If you have more questions or want to create the perfect video for your business, reach out to Spacebar Visuals.